Tiger Woods is not having a good last day of 2009. Tiger lost another one of his large sponsors today, when AT&T pulled the plug on their deal. AT&T places their logo on his gold bag, he hosts a tournament for them and his likeness appears on some of their marketing. Not so much anymore.

Can You Hear Me Now?

Tiger lost Gillette and Accenture as his sponsors this month too. Nike is standing by him, but they have considerably more money at stake with him. Gatorade dropped his line of drinks, but said it was coincidental with his affairs.

Riiiight.

It doesn’t have anything to do with the stocks of those companies that stuck by Tiger as tanking. Like millions of dollars in lost stocks in three weeks. From the New York Times:

In a brief statement, the company said it wishes him well in the future.

AT&T joins Accenture in severing its sponsorship deals with Woods after he acknowledged reports of marital infidelity and said he would take an “indefinite break” from professional golf to focus on his family.

Tag Heuer, the Swiss luxury watchmaker, Procter & Gamble and other companies have scaled back marketing campaigns that include Woods.

AT&T doesn’t want their stock to drop as a result of sticking by their man either. What company does in these already troubling times? None. Tiger’s shaky public perception isn’t worth the gamble right now. Some people say it doesn’t matter, but others know it really does. Golf is going to hurt by the loss of Tiger related sponsors in the future. Viewers will be down, sponsors will be down…revenue will be down. Tiger hurt more than just his wife and children by cheating!

Tags: Tiger Woods affair, Tiger Woods sponsors